TRAI Issues Directions to Enhance User-Friendliness of Unsolicited Commercial Communication Complaints

Mon, 24 Jun 2024

The Telecom Regulatory Authority of India (TRAI) has issued new directions aimed at enhancing the user-friendliness of registering complaints related to unsolicited commercial communications. According to a recent tweet from PIB India, TRAI has directed access providers to improve the registration process through mobile apps and web portals. The goal is to make it easier for consumers to lodge complaints about unwanted promotional messages.

As per the direction, access providers will now need to submit performance monitoring reports on a monthly basis in modified formats to the authority. This move is expected to increase transparency and accountability among service providers. The new directions are part of TRAI's efforts to ensure that customers have better control over their communication preferences.

The tweet further reveals that the new directions aim to enhance the overall user experience by simplifying the process of registering complaints and submitting performance reports. By streamlining these processes, TRAI hopes to reduce the burden on consumers and promote a more customer-centric approach in the telecommunications industry.

With these new directions in place, it remains to be seen how they will impact the telecommunications sector and consumer experiences. One thing is certain, however – TRAI's commitment to improving user-friendliness and promoting transparency in the industry will continue to shape the landscape of Indian telecommunications.

Published by Chronicles Of India. Scroll down to read more